JetBlue's decision might be considered as an attempt to get back among the first airline companies in U.S. They need to recover after the credit loss that they suffered in February due to some flight cancellations and delays. As for the pioneering feature of this decision they are thinking on, JetBlue was also the first airline to introduce in-flight live television programing. Now, in-flight text communicating is attractive, although they have rejected the possibility of allowing voice mail or mobile phone calls.
Moreover, European carriers such as Air France-KLM and Ryanair have announced that they are currently working on ways to make mobile phone use possible in airplanes. Southwest Airlines, the largest domestic carrier in US is also thinking on means to improve communication on airplanes through wireless solutions. It seems that, setting aside the ban, mobile communication could turn out as a profitable solution for many airline companies.
Jetblue is an American low-cost airline founded in 2001. Surprisingly, it is one of the few airlines in US that made a profit after the attacks at World Trade Center in New York.